Capella Singapore
  • Singapore, SGP
  • Full Time

Job Overview

As the brand champion of Capella Singapore, the Director of Marketing & Communications manages the marketing and communications strategy of the property. This includes ensuring an effective delivery of advertising and promotion, digital marketing, media strategy. With the support of the team, the director leads and executes the promotion of Rooms, Club Residences, F&B and Spa to new and existing customers.

 

Key Responsibilities:

  • Plan the editorial and publicity calendar to develop story ideas
  • Write compelling narratives and content, including media releases, story pitches, by-lined articles, digital content, factsheets and speeches
  • Ensure consistency of brand voice, style and tone across all content and communications for and about Capella
  • Lead and drive the public relations strategy and campaigns to create high impact, purposeful brand visibility
  • Evaluate media opportunities across relevant communications channels to maximise brand exposure
  • Content management on all indirect distribution channels to ensure maximum exposure and ranking to convert revenue opportunity
  • Analyse and report of key performance indicators and ROI on digital marketing activities
  • Establish brand presence on each of the relevant platforms

 

Talent Profile:

  • Bachelor's degree in marketing, business, communications from a tertiary institution.
  • Minimum of 5 years' experience in PR and communications, and digital marketing
  • Knowledge in the latest digital and social media technology and channels
  • Strong analytical skills and data-driven thinking
  • Possess excellent written and verbal communications and presentation skills.
  • Possess excellent organizational and interpersonal skills 
Capella Singapore
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